RISING SUN GLASSES ™| http://risingsunglasses.com HOW IT WORKS | RISING SUN GLASSES ™

HOW IT WORKS

after the darkest hour comes the rising sun

Ten years ago the World Health Organization (WHO) together with international NGOs and professional societies in the eye care field launched the initiative ‘VISION 2020 – The Right to Sight’. Its ambitious objective: To eliminate avoidable blindness by the year 2020. 2010 marked the halfway point of this global initiative and was a time to take stock of achievements made and the task still ahead.

OUR MISSION: RISING SUN GLASSES ™ means much more than just donating. People’s needs can be different. Our approach is to address as many needs people with visual impairments as possible. One person buys a pair of RISING SUN GLASSES ™, and another person gets the eye care that he or she needs. Our partners take care that the right provisions are taken, and identify the people who need eye care. RISING SUN GLASSES ™ then helps our partners providing care.  We will fund a sight-saving surgery for one person, such as cataract surgery with every pair sold.

THE FACTS: 285 million people worldwide are visually impaired, while 39 million are blind. Blindness and visual impairment is the seventh-largest disability in the world. Cataracts are still the most common cause of blindness in the developing world, as people living in poverty generally do not have access to basic eye care. Over 85 % of those who are visually impaired live in developing countries.  Many of the solutions to blindness and visual impairment can be immediate.

OUR PARTNER: LIGHT FOR THE WORLD is engaged in National Blindness Prevention Programs in Ethiopia, Burkina Faso, DR Congo, Mozambique, Rwanda, South Sudan, Northeast India and Pakistan and will continue to work towards the goal of eliminating avoidable blindness by 2020. At the halfway point of the global VISION 2020 initiative, WHO published encouraging figures: blindness globally has decreased significantly from 45 to 39 million. Click here to learn more about Light for the world:

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